Branding
Branding both for our own projects and for clients has been carried out
I have developed concepts for client stores, delivery vehicles and various courtesy cars.
I have also collaborated in the development of the Toyo Tires brand with Japanese colleagues.
A few examples of branding projects
Dozens of different branding projects from complete store renewals to courtesy cars have been carried out. A few examples are shown below.
Courtesy Cars
This car, belonging to a tire dealer in Cyprus was branded to be used as a courtesy car. The vehicle has had many other uses during it service at the dealers and is still giving us visibility around the island after more than 3 six years running to date.
Totems
One way of adding branding is to erect giant menu boards at the perimeter of the property. These giant menu boards, or totems, show the range of services to passing motorists who xan read the services available as they pass without having to stop.
Service Vehicles
Many dealers ask for branding on their service vehicles. This allows financial support to be given.
Some dealers allow us total freedom to brand their vehicle so instead of just a logo, we can produce a design which looks like a vehicle solely for the brand.
Interior Signs
many dealers have had the interior walls decorated with branded panels. In this example, the panels show corporate images and messages along with images selected by the client to represent the brand.
Shop Front signage
Linking clients with the supplier brand can be subtle with modest signs or extensive where the brand sign is on a large scale.
These larger scale signs give high visibility to consumers who are subtlety influenced buy them.
Highway Side Signage
Branding has been added to buildings on walls not facing the entrance which have strategic importance because of their location.
Signboards, visible to passing motorists on the highway or busy road, have been added to the rear and sides of premises purely for the branding effect.
Roller Blinds
Numerous dealers have large roller blinds protecting their business.
These are an ideal location for branding as they are usually clear of any competing brands and allow the presentation of one brand very cleanly.
Menu Boards
Like the totems aimed at passing consumers, menu boards at the entrance to the premises, clearly show the range of service to the parked motorist.
Branding these menu boards subliminally associates the brand with the services offered and makes it more likely to be accepted when offered as a choice.
Supplementary Signage
Adding supplementary signs to the exterior the building is a good method of increasing branding impact.
Consumers seeing the overall impression of the heavily branded storefront are influenced by this.