Exhibitions: from concept to execution
I have significant experience in creating booth concepts both complex and simple, depending on the event.
Booths have spanned a range of budgets from €2.000 for a local event to in excess of €1/4million for a purpose built exhibition stand
Trade Exhibitions
The principal purpose of attending a Trade Exhibition is to find new clients and make new connections. I have created exhibition booths for many trade exhibitions from the large, European scope, Autopromotec in Bologna to regional events such as Autozum in Austria and local events such as Customer anniversaries. These exhibitions have been made more effective by the use of invites to potential clients, rewards for visiting the booth and attractions built in to the booth to hold potential clients. Some images of the exhibitions are below
Consumer Exhibitions
Bringing the brand to life for consumers, exhibitions give the brand a public face. Done well, consumers remember the brand and leave with a positive attitude and a sense that the brand is relevant to them.
I have used many techniques to ensure that our booth is remembered from gladiatorial style contests to stage shows.
Exhibition Gallerys
A selection of images from the exhibitions I have managed
