The 24h is just one of the races on the Nürburgring Endurance calendar. I have been taking part since 2007 when sponsored participants used semi-slick tires as no slick tires existed..

I visited the Dakar in 2006, bringing journalists to the launch. I followed this up with sponsoring a French team as well as blogging about US racer, Robby Gordon. I also participated in the development of a race MT tire.

Participated in a project to develop an FIA Rallycross tire. Set up sponsorships in three different countries to prepare ground for commercialisation of the product. Negotiated with the FIA over introduction of tire and sponsoring.

Responsible for sponsoring drift cars and series in Poland and UK. More recently, I was responsible for negotiating partnership with Ahmad Daham in UAE.

Before there was Nürburgring, there was 24h race series. I worked on the sponsorship deal with the organisers and traveled with the technical team to asses tire performance.

I sponsored Eric Vigouroux in the FIA All Terrain Rally Raid series where he became 2WD World Champion in 2010. I have participated in multiple off-road partnerships since including the 20245 Baja Greece.

Having sponsored Super 7 racing in the UK, a partnership with the organiser in Portugal was agreed and has been running for over 10 years. now.

Worked with technical colleagues to rest a drag slick tire which was being developed. Tire was used to set a world record for a 4×4 in 2007. Ultimately the project ended when the USA withdrew.