Sales Campaigns
Influencing B2B & B2C sales
I have created national sales campaigns in several european countries including Greece, UK, Germany, France, Spain, Austria , Italy, Portugal and Poland.
Using consumer campaigns supports the sell in as many clients purchase more tires to satisfy the anticipated demand. This is especially so if the offer looks attractive.
The take up rate of consumers claiming the offer is only very loosely connected to the sales of tires to distributors so generally the offers are self funding.
Supporting the campaign
A good offer is the start point. More tires can be sold inward if the whole package is enticing. There are several tools to support an offer.
> Consumer ads using outdoor boards
B2B advertisement using PPC
Supporting the sales campaign with google search ads is a very effective method I have used many times.
When a national sales campaign last two months there is time to make A/B trials of different ads, and to refine the trigger words and audience.
By the time the campaign is a few weeks old, the ads are hitting hard with potential buyers and dealers are gfeeling the results in their enquiries