Created large social media communities
I started the Facebook page in 2010 as part of my personal page as Meta did not allow stand alone business pages at that time. Since then, the Facebook page following has been built to over 380.000 followers. In recent times, social media promotion has stopped as the company restructures but the base is proving to be quite loyal.
Audience for Instagram has been harder to build as user attitudes to sharing their data with Meta has changed. To reflect this, I created separate pages and tried to make the content unique and relevant for each country.
This methodology has had some success with between 10.000 and 35.000 follows in key markets.
This has been a relatively new channel. In use for many year for recruitment, it stated being used as a marketing channel in 2024.
When i was actively managing content, I would make posts relevant to the audience by discussing how the subject impacted our business as the screenshots opposite show. However, LinkedIn is a responsibility I have now relinquished now and posts now do not seems to show any understanding of the channel.
Managing Facebook and Instagram accounts for multiple countries
Currently creating Facebook plans for 7 Facebook pages each month. France, Europe, Germany, Spain, Portugal, UK and Poland and six Instagram pages, same countries except Poland.
Currently these are all in maintenance mode as no promotion is taking place during company restructuring. However, I have had extensive experience of promoting both pages and posts and using competitions mechanics to build audience and increase the reach of our message.
Social media content plans are more challenging due to the fact that the company is relinquishing its responsibilities to a new company, so there are few actions or events to talk about. As a result content has had to come from elsewhere. I have become adept at creating content. I am am primarily using Photoshop and Premiere Pro for movies with the occasional need to supplement this with Adobe After Effects.
Management of these pages is complete. i am also responsible for managing and responding to the direct messages received by these pages and responding to comments made on any post.
I also report monthly showing changes in followers, number of posts made, how many times the content has been viewed and how many messages have been answered. In a typical month there might be over 100 messages requiring a response.
YouTube
I have built an audience of over 180.000 subscribers to the YouTube channel. This was done with a mixture of PPC advertisement, collaboration with online games, regular posting, attractive shared content and channel competitions. YouTube still enjoys over 2 billion monthly active users so a managed plan for this will see it assist to delver messages to our target audience.
Currently this channel is not been actively managed and is in maintenance mode.AS such its subscriber base is gradually declining at the rate of about 100 per month. Nevertheless, 1.500 visitors a month watch over 20 hours of the movies on the channel.